A company that’s hungry to win
Built by experienced sales leaders and builders, we’re on a mission to help sales leaders get more revenue from their existing pipelines.
Every deal deserves your best
Your deals this week
Some deals get your best
Going all in has always involved a choice. The biggest account gets the extra preparation. The most promising opportunity gets the fastest response. Time and attention go where they’re most likely to count.
- 16 of 16 deals prepared
- Business cases drafted
- CRM updates ready for review
Work every deal like your biggest
We believe sales teams should have the capacity to bring that commitment to every deal.
Your team is ready for the week
Briefs, follow-ups, and next steps for every rep and every deal.
Ollie · Monday 08:00
One standard across your team
That’s what we’re building at Optivian: the intelligence and AI co-workers that make consistent execution possible across the whole team.
Built from experience
Our founding team built and scaled Smarp, Haiilo, and Feedtrail. We’ve led sales teams, worked through complex buying processes, and seen the difference strong execution makes.
We learned how much a successful deal depends on the work around each conversation. Understanding what matters to the buyer. Helping a champion make the case internally. Following through on what was promised.
Giving every opportunity that level of attention became the starting point for Optivian.
Your number is our number
We’re here to help you close more of the business you’ve worked to open. That ambition shapes what we build and how we work with your team.
We bring our experience, stay close to the work, and focus on what helps you move forward. As more deals get the preparation and follow-through they need, your team gains the confidence to go for more.
Meet the team
Sales leaders, product builders, and engineers with experience growing software companies. Now working together to help yours win.
Roope Heinilä
Co-founder and CEO
Before Optivian: founder of Smarp, CEO of Haiilo ($40m ARR).
Visa-Pekka Laurila
Co-founder
Before Optivian: COO and CFO at Smarp and Haiilo, ex-McKinsey.
Jesse Haka
Co-founder
Before Optivian: co-founder and CTO of Feedtrail (exited to Relias).
Johanna Rauhala
Co-founder
Before Optivian: CPO and MD North America at Haiilo and Smarp.
Duy Duong
Founding developer
Before Optivian: senior developer at Wolt and Vainu.
Make more of your pipeline
See what your team can do with the capacity to work every deal like it’s your biggest.
Book a demo