What your best reps do, on every deal
Ollie reads every deal you’ve won and lost, finds what separates them, and turns it into steps your team can use on the deals open now.
- 11 won deals compared
- Pattern found
- Coaching point ready
Learn from every deal you close
Every quarter, deals are won and lost for reasons nobody writes down. The CRM holds a closed-lost reason and a best guess. Ollie reads the emails, calls, and meetings behind each closed deal, so the lessons come from what actually happened.
What Ollie finds
Read the use case: Fix recurring sales pipeline bottlenecks.
You make “Who signs?” a standard discovery question, and the next 1:1s focus on the deals that haven’t answered it.
Economic buyer met before the proposal
Apply it to the deals you’re working now
Ollie checks every open deal against your qualification framework, flags the gaps in stages where they matter most, and drafts the question to ask next. Your won and lost deals show which gaps to close first.
“The win/loss analysis is like an impartial judge, it tells your team exactly why they won or lost, no excuses.”
Questions about win patterns
Where do the win and loss reasons come from?
From the emails, calls, meeting recordings, and notes on each closed deal. Every reason links to the deals it came from, so you can check the evidence.
Which reasons does Ollie look for?
13 in total, including executive alignment, champion strength, multithreading, decision criteria, buying process, paper process, urgency, commercial fit, competition, solution fit, and trust in your ability to deliver.
Can I compare segments?
Yes. Filter by rep, team, deal type, deal size, or close date, for example new business against existing customers, or enterprise deals against mid-market.
How does Ollie know which deals were won?
From your CRM’s own stage settings, so a closing stage with a custom name, such as “Contract signed”, counts correctly.
How does MEDDPICC fit in?
For each criterion, Ollie shows how often won and lost deals had it identified, and how much more often deals close when it is.
Does it work if my team uses SPICED?
Yes. Each closed deal’s analysis shows its SPICED qualification alongside the win and loss reasons. The comparison of criteria across all your won and lost deals uses MEDDPICC.
Turn your closed deals into your playbook
See the patterns Ollie would find in your own wins and losses.
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