AI sales insights & resources

Expert insights on AI sales tools, deal intelligence, and sales automation. Learn how AI co-workers are transforming enterprise sales execution.

Supermetrics

How Supermetrics rolled out an AI sales co-worker to 50 sellers, and hit 96% weekly active usage in 30 days

The marketing intelligence platform processing 15% of global online ad spend partnered with Optivian. Inside the rollout: a skeptical Chief Sales Officer and a Q4 win/loss analysis that flipped the room.

  • Ollie-generated business cases unlocked board-level budget approval in multiple recent wins.
  • 72 stale deals reactivated in the first 30 days by 33 reps completing 80 Ollie-prepared actions.
  • Reps shifted from feature-led to ROI-led selling, with business cases that used to take 1–2 hours now built in minutes.
  • Optivian's Claude connector saved tens of hours per week, producing deal-specific work that previously didn't get done.
Read the case study
2026 Complete Guide
The AI Sales
Co-Worker
Everything you need to know about the category redefining enterprise revenue execution
OPTIVIAN2026

The Complete 2026 Guide to AI Sales Co-Workers

The AI sales category is noisy. Agents, assistants, co-workers, execution platforms: the names multiply while most tools still don't move quota. This guide cuts through it.

  • What separates AI that fills dashboards from AI that actually works your pipeline
  • How to make the business case without sounding like you're chasing a trend
  • Why the build vs. buy decision is more complex than your vendor will tell you
Get ahead of the category

Latest insights

Supermetrics
Case study

How Supermetrics rolled out an AI sales co-worker to 50 sellers, and hit 96% weekly active usage in 30 days

The marketing intelligence platform processing 15% of global online ad spend partnered with Optivian. Inside the rollout: a skeptical Chief Sales Officer and a Q4 win/loss analysis that flipped the room.

Roope Heinilä
Roope HeiniläMay 11, 2026
A salesperson collaborating with an AI co-worker on a mutual action plan at a modern desk
Insights

From recording to executing: sales AI's next chapter

Sales AI spent a decade analyzing calls. The next era is about execution — AI agents that do the work, from business cases to pipeline management. See how Ollie makes it real.

Roope Heinilä
Roope HeiniläApril 1, 2026
Illustration showing disconnected dashboards on the left transitioning to an AI figure collaborating alongside a human professional on the right
Insights

Your sales team doesn't need another AI tool. They need an AI co-worker.

The sales AI industry has spent the last three years building smarter dashboards. It's time for something fundamentally different.

Roope Heinilä
Roope HeiniläFebruary 16, 2026
The Optivian founding team
News

Optivian emerges from stealth to decouple revenue growth from sales headcount - backed by architect of Europe's largest AI exit

AI Sales Execution platform launches with $2M pre-seed round led by Failup Ventures and Tero Ojanperä, former Executive Chair and co-founder of Silo AI.

Roope Heinilä
Roope HeiniläFebruary 3, 2026